Does this sound familiar?
You pour your energy into clients, classes, treatments and creating a beautiful experience.
But when it comes to your marketing?
- You’re posting on Instagram but it feels like no one sees it.
- You’re never quite sure if your message is landing with the right people.
- You know email marketing probably works better, but you’re not consistent with it.
- Everything feels ad‑hoc…a random post here, a rushed email there, no clear plan.
You really mean to get organised.
You want to feel more visible and “seen” locally and online.
But between client work, family and trying to have a life, marketing always gets pushed to “next week”.
Then suddenly it’s:
panic posting, last‑minute offers, and a flurry of “I need bookings!” stories that leave you more drained than excited.
That ends here... today.
Imagine this instead...
You start each week knowing exactly where your marketing energy is going.
You’re not scrambling for ideas, you have:
- A simple plan for your social posts and your emails.
- Clear weekly goals that align with your bigger business vision, not just what the algorithm wants.
- A calm, repeatable routine for your marketing that fits around your client work.
You show up steadily, in a way that feels like you and your inbox, DMs and bookings start reflecting that with steady new enquiries, not random spikes.
That feeling?
That’s what The Calm Marketing Club was built for.
What The Calm Marketing Club Is
A monthly membership for wellness and lifestyle business owners who want marketing that:
- feels calm instead of chaotic
- works beyond just social media
- and actually, gets you seen by the right people
Inside, you’ll learn how to plan, create and show up with purpose, online and offline, supported by structure, accountability and simplicity.
You’ll leave each month feeling:
- clear on what to say and where to say it
- supported instead of alone with your to‑do list
- in control of your marketing, not chasing trends you don’t care about
Who it's for.
You pour your energy into clients, classes, treatments and creating a beautiful experience.
The club is perfect for you if:
- You run a wellness, lifestyle or local service‑based business (think studios, studios, therapists, coaches, salons, creators, makers, clinics, cafés).
- You’re tired of feeling like you’re “doing all this content” but not being truly seen.
- You want your marketing to be more than just Instagram - email, local visibility and other simple channels too.
- You’d love a proper structure, so your marketing isn’t ad‑hoc anymore.
- You crave calm, honest guidance that helps you market smarter, not louder.
- You want a supportive space to stay consistent each week, with gentle accountability and practical tips.
If marketing feels heavy, confusing, or like it just “isn’t you”, this is for you.
"I was feeling so overwhelmed with marketing for my business, which led to procrastination and really not creating anything at all recently! I now feel like I have really clear steps on where to start and what to prioritise going forward. Thank you Laura"
– Claire
What’s Inside...
Weekly Accountability Check-Ins
Start each Monday with focus.
- Share your one main marketing goal for the week in our shared check-in space.
- Keep it simple and public (inside the group) so you’re more likely to follow through.
- Get encouragement and gentle accountability from me and the rest of the community.
No more “I’ll do it when I have time.”
You’ll know exactly what you’re committing to each week.
Monthly Live Planning Sessions
Join a 60-minute planning call to map out your upcoming month. We’ll:
- Decide your key focus (e.g. bookings, workshop, launch, new service).
- Plan your social posts and emails around that goal.
- Weave in simple offline ideas (referrals, partnerships, local visibility) so you’re not relying on Instagram alone.
Each month we’ll look at a different area of marketing and make a plan for how to execute it in order to grow your business.
Can’t make it live?
Replays are recorded and waiting in your member hub so you can plan in your own time.
Templates & Prompts Library
Practical resources you can actually use, including:
- email prompts to help you ask your clients for reviews without feeling cringe
- caption starters that sound like a human, not a robot
- simple SEO and visibility guides for people who hate jargon
- planning sheets so your marketing stops living only in your head
One new resource is added each month - just enough to keep you inspired, never overwhelmed.
Community Discussion Space
A friendly, focused area to:
- share your weekly goals
- celebrate your wins (big and tiny)
- ask for feedback on your content, emails or offers
All in a calm, encouraging environment where everyone gets what it’s like to run a small, values‑led business.
How It Works
1. Join Anytime – Enrolment is open year‑round.
2. Check In Weekly – Set your marketing goal every Monday.
3. Plan Monthly – Join the live planning call or catch the replay.
4. Use the Tools – Access videos, templates and prompts whenever you need them.
5. Grow at Your Pace – Stay as long as it supports you, cancel any time after the first month.
No pressure. No hustle. Just calm, consistent support.
Why It Works:
This isn’t another “30‑day content challenge” that burns you out.
It’s a sustainable system for small business marketing, built around:
- structure (so you always know your next step)
- accountability (so you actually do it)
- whole‑picture thinking (social, email and more traditional/local marketing)
You'll Learn How To...
- plan strategically for your actual goals
- stay visible to the right people
- build marketing habits that feel realistic, not punishing
No more creating content and hoping for the best.
Just steady, purposeful progress.
The results you'll start to see
Feel genuinely confident about your weekly marketing routine
Send emails to your list regularly — not just when you're desperate for bookings
See more consistent enquiries from people who feel like a great fit
Finally understand how your online and offline marketing work together
Stop dreading marketing — it becomes a calm, normal part of running your business
The calm to your marketing chaos.
I’ve spent 20+ years in marketing - from high‑profile sports sponsorships to London Pilates chains, spin studios, major running events and physiotherapy clinics - helping wellness, fitness and lifestyle brands get seen without burning out.
I bring the planning, focus and structure and blend it with the calm, creativity your business actually needs to grow.
The big boys have marketing departments and CRM systems to keep them on track.
You’ve got me.
Through The Calm Marketing Club, I help you stop panic posting, simplify your brand message and build a marketing routine you can actually keep to.
Direct. Loyal. Taurean energy. I’ll tell you the truth, back your potential and make your marketing feel doable again - online and off.
Can’t wait to see you inside the Club!
Laura x
Join Today
THE CALM MARKETING CLUB
The Investment
Founder membership price:
£48 per month (limited time only)
The Calm Marketing Club
£60 per month
Or £600 one-off payment (save £120)
- Founding member discount – available for a limited time
- Rolling monthly membership – join whenever you’re ready
Flexible commitment – stay as long as it supports your business; cancel any time after the first month
Ready to stop hiding and start being seen calmly?
If you’re tired of hating your marketing, of feeling invisible online and of trying to figure it all out alone…
The Calm Marketing Club is your space to create marketing that feels calm, achievable and completely you.
Prefer to talk it through first?
DM me “CLUB” on Instagram and we’ll chat about whether it’s the right fit.
"Laura is just brilliant! I’ve already been able to implement her advice into my marketing straight away, from asking clients for reviews more consistently to organising my b-roll content to make life so much easier. Laura’s SUPER handy b-roll guide has also given me loads of inspiration."
– Katie
FAQs
Can I join anytime?
Can I cancel whenever I want?
Do I get access to everything immediately?
What if I can’t join the live planning or workshop sessions?
Is this just about social media?
Will you give feedback on my content?
The Calm Marketing Club
A calm, supportive space to take real marketing action.
For wellness and lifestyle business owners who want to be seen, without burning out on social media.
Join now and start marketing with calm consistency.
Join Today
